Jer MathesonDesign & direction
The Jer Matheson script logo as oversized coral clay, floating among soft pastel shapes

Work

  1. The Wandando King beside the Wandando wordmark on Royal Violet

    Wandando Casino

    Branding · In-house

    A sweepstakes casino brand built from zero, then 12.3 million emails in ten months.

  2. Redesigned Tipico sportsbook screens across a spread of phones

    Tipico Product

    Product Redesign · In-house

    Single bets 35% faster, and bets placed inside 30 seconds up from 42% to 62%.

  3. The FEEL home page: “Uniquely yours.” beside a 3D foot on its fitted orthotic

    FEEL Orthotics

    3D & Website · Studio

    A Wix template rebuilt as a study in fit: a real 3D foot, scanned and fitted as you scroll.

  4. Dr. Jessica Metcalfe’s home page on a laptop beside the HerMouth Philosophy site on a phone

    Dr. Jessica Metcalfe

    Branding & Websites · Studio

    One brand family and four sites for a dentist, speaker and author, moved off Kajabi with nothing left to log in to.

  5. A hand holding the Tipico app in a packed football stadium

    Tipico Innovation

    Innovation Stream · In-house

    New bet types tested in market. Flex Parlay lifted parlay bets per user by 25%.

  6. Three Taurex trading app screens: watchlist, portfolio and top performers

    Taurex App

    Product Redesign · In-house

    A trading app rebuilt so portfolio, watchlist and ordering read at a glance.

  7. The TwinSpires wordmark over a full baseball stadium

    Twinspires

    Marketing Design · In-house

    Kentucky Derby, Super Bowl and March Madness creative, and the CRM pages in between.

  8. The Bowker Creek Dental home page: “A more thoughtful kind of dentistry.”

    Bowker Creek Dental

    Branding & Website · Studio

    A dental practice given a quieter voice and a new site. Search impressions up 97% on last year.

  9. The gold Horricks Law shield mark on deep navy

    Horricks Law

    Branding & Website · Studio

    An identity and website for a law firm that had to read as strength and trust.