Marketing Design · In-house
Twinspires
Kentucky Derby, Super Bowl and March Madness creative, and the CRM pages in between.
The problem
Twinspires needed marketing creative that kept pace with a packed sports and casino calendar — Kentucky Derby, Super Bowl, March Madness, and a steady drumbeat of CRM and UA campaigns in between. Every touchpoint had to feel on-brand and land its specific pitch.
What we did
As marketing and brand designer, I owned product graphics, promotions, social campaigns, CRM landing pages (built and activated through Unbounce), and a sports content site. The work balanced big-moment event creative with the day-to-day cadence of always-on offers.
Sports Campaigns
From NFL weekly matchups to Kentucky Derby and March Madness takeovers, sports creative had to move fast and read instantly. Each asset was built to live across social, email, and in-product surfaces without losing punch or brand cohesion.
Casino Campaigns
Casino creative pulled on a different register — richer palettes, feature-forward compositions, and offers front-loaded for scannability. First-bet and feature-promo work ran alongside sports to keep the full product in rotation.
Social Media
Social campaigns spanned Instagram, Twitter, and story formats across hundreds of assets. Layouts were templated where they could be and custom where the moment called for it, keeping output fast without flattening the creative.
Email & Landing
Email heroes and Unbounce-built landing pages carried CRM and UA activation. Each page was tuned to a specific audience and offer, with hero art, hierarchy, and CTA treatment dialled to the campaign’s KPI.
